The Power of Social Proof in Online Advertising
What Is Social Proof and Why Is It Important in Online Advertising? Social proof is a psychological phenomenon that occurs when people look at the behaviors and actions of others to determine...
5 Key Elements for a Successful Google Ads Campaign
Creating a Winning Ads Campaign: 5 Essential Components A good Google Ads campaign is the gold standard in digital advertising platforms. Using Google’s powerful search engine and massive reach, the Google Ads...
7 of the Best 2023 Super Bowl Commercials
Year after year, I look forward to the commercials played during the Super Bowl almost as much as I do the big game — ok, sometimes more than the game, itself. Sunday’s...
Artificial Intelligence Makes Marketers More Important — Not Replaceable
If you’re like me, you grew up watching the Terminator franchise, which created a healthy distrust of artificial intelligence and robots taking over (Skynet, if you’re reading this, I’m not a threat....
A Guide to Amazon Advertising
While discussing your brand’s marketing strategy, it’s a safe bet that platforms like Facebook and Instagram will be mentioned as part of the advertising efforts. But what about Amazon? Whether you like...
4 Reasons to Hire a Marketing Agency
As a business owner, you can have the best product or service in the industry, but the company won’t survive if people don’t know it exists. That’s where marketing comes into play....
Marketing to Generation X
Sandwiched between baby boomers (those born between 1946 to 1964) and millennials (those born between 1981 and 1996) is a group known as Generation X — or Gen X. Although the group...
The Guide to YouTube Pre-Roll Advertising
YouTube pre-roll advertising is an impactful — yet underutilized, form of digital advertising. And even though some consumers may think of it as a thorn in their side, a tailored pre-roll strategy...
Differences in Programmatic vs. Display Advertising
Digital marketing constantly evolves based on new technologies, data insights, and ideologies. The industry changes quickly, making it all too easy for those without experience in the field to misunderstand or misuse...
Celebrating Company Milestones
Have a business anniversary coming up? Whether it’s the second or 20th anniversary celebration, we’ll help you take advantage of the milestone. Each milestone is deserving of a celebration, especially when we...